Feeding Guide

FEEDING GUIDE

How to Feed Raw with Confidence.

Simple guidelines to help you start, portion, transition, and adjust your pet’s raw meals with confidence.

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Why More Pet Parents Are Choosing Raw

A simpler, more natural way to feed — with standards you can feel good about.

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Biologically Appropriate

Species-appropriate nutrition based on how dogs are designed to eat.

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Easy to Transition

Most dogs can switch gradually with a simple step-by-step plan.

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Less Processed

Real food with less processing and fewer unnecessary fillers.

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Single Protein Options

Helpful for gentle transitions, sensitivities, and elimination diets.

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Human-Grade Ingredients

Made with ingredients approved for human consumption standards.

How to Get Started

Switching to raw is simpler than most people think.

Start gently, transition gradually, and build from there. For most dogs, it can be that straightforward.

1

Start with a gentle protein

Poultry recipes are often the easiest place to begin when introducing raw for the first time.

2

Transition at your dog’s pace

Some dogs do well with a faster switch, while others benefit from a more gradual transition.

3

Introduce variety over time

Once your dog is adjusting well, you can begin rotating proteins for more variety and balance.

Transition Methods

Two proven ways to transition to raw.

Every dog is different. Some transition gradually, while others switch more quickly. Both approaches can work when done thoughtfully.

Most Common Approach

Gradual transition

  • Days 1–3: 25% raw, 75% current food
  • Days 4–6: 50% raw, 50% current food
  • Days 7–9: 75% raw, 25% current food
  • Day 10+: 100% raw

Ideal for sensitive stomachs or more cautious transitions.

Faster Option

Faster transition

  • Day 1–2: 50% raw, 50% current food
  • Day 3–4: 75% raw, 25% current food
  • Day 5+: 100% raw

Many healthy adult dogs adjust well with a quicker transition.

Visual Transition Guide

A gradual transition can be simple to follow.

For many dogs, a gradual switch makes the process feel easier and more predictable. This visual gives a simple example of how that can look over the first week.

Visual guide showing a gradual transition from current food to raw food

Transition Support

What to expect during the transition

Most dogs adjust smoothly to raw food. Minor changes are completely normal as the digestive system adapts to real food.

Smaller stools

Raw food is more digestible, meaning less waste.

Firm stool

A sign nutrients are being absorbed efficiently.

More excitement

Dogs instinctively respond to real food at mealtime.

Stable digestion

Consistency often improves as the digestive system adapts.

Feeding Amounts

How much should you feed?

Feeding amounts can vary based on age, activity level, metabolism, and body condition. These starting points make it easier to begin with confidence.

Adult Dogs

2%–3% of ideal body weight

Most healthy adult dogs do well starting within this range and adjusting based on body condition.

Puppies

3%–6% of body weight

Puppies typically need more food to support growth and should be monitored more closely.

Senior Dogs

1.5%–2.5% of body weight

Older dogs may need slightly less depending on activity level, muscle mass, and metabolism.

These are general starting points. Adjust portions based on your dog’s weight, activity level, stool quality, and overall body condition.

Where to Begin

Best recipes to start with

Starting with simpler, single-protein meals can make the transition easier to manage and observe. These are strong starting points for many dogs.

Popular starter

Pure Blend Chicken

Highly digestible and commonly used as a starting protein for dogs new to raw feeding.

Gentle option

Pure Blend Duck

A simple alternative for dogs that may be sensitive to chicken.

Lean protein

Turkey Day

Balanced and easy to portion, making it a practical starting point for many dogs.

Once your dog has transitioned successfully, rotating proteins can help support more variety over time.

Questions

Common questions about transitioning to raw

Clear answers to help you feel confident as you begin feeding real food.

How long does it take for a dog to adjust to raw food?
Many dogs adapt within a few days, while others may take 1–2 weeks depending on digestive sensitivity, previous diet, and how gradually the transition is introduced.
Is raw food safe for dogs?
Raw feeding focuses on minimally processed ingredients handled with care. Safe storage, thawing, and serving practices are important — just as they are with any real food.
Can I mix raw food with kibble?
Some pet parents transition gradually by mixing foods, while others prefer a direct switch. Both approaches can work depending on your dog’s tolerance and digestive response.
What if my dog has a sensitive stomach?
Starting with a single-protein recipe often makes it easier to observe how your dog responds and adjust gradually if needed.
Do I need supplements when feeding raw?
Complete and balanced formulations are designed to provide essential nutrients without requiring additional supplementation for most dogs.

Still have questions? We’re here to help.

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Ready When You Are

Build a Better Start to Raw

A simple place to begin with approachable proteins that make transitioning to raw easier and more confident.

Recommended first rotation

Poultry Starter Lineup

Start with simpler proteins before rotating into richer recipes. This mix is ideal for customers who want an easier first step into raw feeding.

  • Simple proteins for first-time raw feeders
  • Easier transition support
  • Designed to help reduce decision fatigue
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